Accountabilities:
- Develop the corporate marketing plan for each business unit through collaboration with Product Management and Sales teams
- Utilize marketing communications mix to support the brand strategy across multiple business segments
- Lead the management of outward-facing digital platforms to include website, social media and mobile apps
- Develop and disseminate external communications via public relations, press releases and media interactions, either directly or through agency support
- Develop product marketing collateral for Precision and private label products
- Keep promotional materials updated, and ensure dissemination through appropriate channels
- Trade show planning and administration
- Relationship and project management with external agencies.
Required Skills:
- 5-7 years of professional experience in marketing and creative role(s)
- Demonstrable record of developing and leading the creation of marketing collateral and campaigns
- Proven record of proficiency in social media advertising including, Twitter, Facebook, YouTube, Instagram and LinkedIn.
- Bachelor’s degree in communication, marketing, advertising, or related field
- Strong attention to detail and a high sense of urgency
- Exceptional verbal and written communication skills
Reports To:
- Product Portfolio and Marketing Manager