Wednesday, July 27, 2011

Precision Laboratories Rolls Out iPads to Field Sales Force

New Device Increases Value for Customers

Waukegan, Illinois (July 27, 2011) – At its recent summer sales meeting in June, Precision Laboratories, a leading provider of specialized chemistries for green industries, deployed iPads to its agricultural and turf sales teams. The new devices allow the sales force to stay better connected with customers and deliver on-demand information.

“Having information readily available creates the most value for our customers,” said Rick Wohlner, president of Precision Laboratories. “By deploying iPads to our sales force, they now have instant access to technical product information, all company literature and videos, as well as detailed customer information.”

This year Precision Laboratories introduced the revolutionary Mix Tank app for iPhone and iPad, the Water Logic App, a web-based tool for wetting agent recommendations, and a website dedicated to its agricultural line of fertilizer, Wuxal Foliar Nutrition. These applications are focused on providing easy solutions to industry problems that can help save money and other resources. With 3G enabled iPads the sales force can access these new tools in front of the customer to provide training and immediate information.

“Our apps are designed to solve problems and simplify product recommendations for our customers and the industry,” said Wohlner. “By merging our chemical innovations with new technology, we’re delivering more value and results to our customers.”

About Precision Laboratories
Precision Laboratories is a leading provider of specialized chemistries applied to plants, seeds, soil and water to maximize resource and biological performance potential while stewarding the environment. For more information on the company’s products and its value-added dealers, call 800-323-6280 or visit www.precisionlab.com.

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