Monday, May 09, 2011

Turf Earth Day Social Media Event Results Announced

Social Media Campaign Generated Great Interaction, Insight to Industry

Waukegan, Illinois (May 19, 2011) – Precision Laboratories announced the results from their Earth Day social media event that took place last month. The company ran a one-day donation campaign to urge participation from the industry to help make up to a $5,000 donation to The Environmental Institute for Golf (EIFG). Precision Laboratories reported strong engagement from the turfgrass community and great support from key influencers who helped spread the word in their social media communities.

“We noticed early on that people were more than willing to help rally around a cause and support the EIFG,” said Don Spier, vice president of turf and ornamentals at Precision Laboratories. “Following us on Twitter, becoming a fan on Facebook, or scanning a Microsoft® Tag with a smartphone proved to be easy ways for individuals to help a cause that’s important to the turfgrass industry. We’d like to thank everyone that helped make the event a success.”

The Earth Day event generated close to a $3,000 donation. Precision Laboratories made the decision to cover the remaining amount for a total donation to the EIFG of $5,000.

"We'd like to thank Precision Laboratories for the generous donation," said Rhett Evans, CEO of the EIFG, the philanthropic organization of the Golf Course Superintendents Association of America. "It was a very creative promotion utilizing social media and smart technology, while connecting the work of golf course superintendents with Earth Day."

About Precision Laboratories
Precision Laboratories is a leading provider of specialized chemistries applied to plants, seeds, soil and water to maximize resource and biological performance potential while stewarding the environment. For more information on the company’s products and its value-added dealers, call 800-323-6280 or visit www.precisionlab.com.

About The Environmental Institute for Golf
The EIFG is a collaborative effort of the environmental and golf communities, dedicated to strengthening the compatibility of golf with the natural environment. The EIFG concentrates on delivering programs and services involving research, education and outreach that communicate the best management practices of environmental stewardship on the golf course. Backed by the organizations of Golf 20/20 and the World Golf Foundation, the EIFG is leading the golf course industry's commitment to continual environmental improvement through its initiative Golf's Drive Toward Sustainability. For more on the EIFG, visit www.eifg.org.

About the GCSAA
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to 19,000 members in more than 72 countries. GCSAA's mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Find GCSAA on Facebook, follow GCSAA on Twitter, and visit GCSAA at www.gcsaa.org.

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