Monday, April 11, 2011

Use Your Smart Phone for a Turf Charity on Earth Day

Company Will Donate to Environmental Institute for Golf When You Scan or Follow

Waukegan, Illinois (April 11, 2011) – Earth Day is Friday, April 22, and Precision Laboratories, a leading provider of specialized chemistry for green industries, is counting on the help of turf professionals to raise funds for The Environmental Institute for Golf. On Earth Day, every time an individual scans the provided Microsoft® Tag with their smart phone, becomes a fan of the company on Facebook, or follows the company on Twitter, Precision Laboratories will make a $5 donation per event – up to $5,000 – to the golf charity.

“Since one of our corporate objectives is to increase awareness of better water and resource management practices, partnering with The Environmental Institute for Golf was an easy choice for us,” said Don Spier, vice president of turf and ornamentals at Precision Laboratories. “They are the premier environmental stewardship organization in our industry and on Earth Day every superintendent can raise money on the Institute’s behalf without ever leaving their office.”

Available for free, the Tag Reader app works for all major smart phone platforms and can be downloaded at www.gettag.mobi. Precision Laboratories will reveal the smart Tag on Earth Day and make it available via Twitter, www.twitter.com/Precision_Labs and Facebook, www.facebook.com/PrecisionLabs. By using social media to promote the donation, Precision Laboratories is hoping to generate additional interest in the turf industry for this important environmental cause.

“Using and promoting smart technology like Tags helps to reduce paper usage, so it’s only natural to make the connection with Earth Day,“ explained Spier. “But the environmental focus is ongoing at Precision. We recently launched the Water Logic App, which focuses on water management and gives superintendents another tool to maximize inputs with the help of Precision Zone Surfactants.”

For more information about the Earth Day promotion, visit www.facebook.com/PrecisionLabs or www.twitter.com/Precision_Labs. To learn more about the Water Logic App and how Precision Zone Surfactants can help you manage water more effectively, visit http://www.waterlogicapp.com, or contact your local distributor.

About Precision Laboratories
Precision Laboratories is a leading provider of specialized chemistries applied to plants, seeds, soil and water to maximize resource and biological performance potential while stewarding the environment. For more information on the company’s products and its value-added dealers, call 800-323-6280 or visit www.precisionlab.com.

About The Environmental Institute for Golf
The EIFG is a collaborative effort of the environmental and golf communities, dedicated to strengthening the compatibility of golf with the natural environment. The EIFG concentrates on delivering programs and services involving research, education and outreach that communicate the best management practices of environmental stewardship on the golf course. Backed by the organizations of Golf 20/20 and the World Golf Foundation, the EIFG is leading the golf course industry's commitment to continual environmental improvement through its initiative Golf's Drive Toward Sustainability. For more on the EIFG, visit www.eifg.org.

About the GCSAA
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to 19,000 members in more than 72 countries. GCSAA's mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Find GCSAA on Facebook, follow GCSAA on Twitter, and visit GCSAA at www.gcsaa.org.

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