May 23, 2023

Expanding Market Access to Proprietary Seed-Applied Technologies

Precision Laboratories and Direct Enterprises Sign Distribution Agreement

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KENOSHA, WI. (May 23, 2023) – Precision Laboratories, LLC., a provider of specialized chemistries for the agricultural industry, and Direct Enterprises, Inc. (DEI), a distributor focused on value-added products for seed producers and conditioners, announce today that they have entered into a distribution agreement that expands market access for seed-applied technologies.

Under the supply and distribution agreement, DEI will be the exclusive distributor of Precision Laboratories’ proprietary seed enhancement and seed treatment line of products in states east of the Rocky Mountains.

“We are excited to have DEI’s professional sales team working to ensure more customers have access to our technology and unique product set,” said Terry Culp, President at Precision Laboratories. “The timing is ideal, as our new facility in Kenosha, Wisconsin, has the increased industrial capacity necessary to meet growing market demand.”

Precision Laboratories’ proprietary seed enhancement and seed treatment technologies includes innovative water management chemistries, nano-particle nutrient products, seed coating polymers, and seed colorants, many of which are formulated in combinations for ease of customer use.

According to Culp, the collaboration allows faster and more efficient market penetration of the Precision Laboratories’ seed product portfolio via DEI’s distribution network and established track record for delivering next-generation innovations to growers and channel partners.

DEI’s well-respected reputation within the seed industry stems from 25 years of success in responding to market demands with agronomic solutions that can compete against market-leading brands in both performance and economic value.

“Precision Laboratories’ product line is a synergistic addition to DEI seed treatment portfolio,” says Bill Haubner, President of Direct Enterprises. “Our objective is to provide seed treatment offerings driven by innovation, performance, and value. We believe Precision Laboratories helps us deliver on that strategy.”

In 2023, DEI plans to launch several new seed treatment products including Precision Laboratories’ Zanocella™, a new nano-particle zinc seed treatment in a ready-to-use formulation with improved handling and stability over conventional zinc seed treatments.

Always looking to the future, Haubner says his company is continuously working on visionary solutions and seeking industry alignments that empower the next era for grower success.

“Our partnership with Precision Laboratories opens new opportunities for expanding our commercial activities while delivering greater value with unique solutions you won’t find anywhere else, says Haubner. “It’s an exciting time for us as we broaden our scope of quality products and innovative technologies which is vital to strengthening customer relationships and delivering on our promise to always strive in exceeding expectations.”

Zanocella™ is a trademark of Precision Laboratories, LLC.

About Precision Laboratories

Precision Laboratories is a leading provider of specialized chemistries to enhance the performance of plants, seeds, soil, and water while stewarding the environment. For more information on the company’s products call 800-323-6280 or visit

About Direct Enterprises

Direct Enterprises, Inc. (DEI) is a fast-growing leader in providing custom-blended seed treatments and seed treatment equipment to the agricultural industry, all delivered in a personal, timely, courteous, and professional manner in partnership with customers, vendors and the community. Headquartered in Westfield, Indiana, the company serves customers all across the U.S. with key products and services. For more information, visit

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